The hottest wine enters the field of aluminum bott

2022-09-30
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Wine has entered the field of aluminum bottle packaging

nowadays, more and more high-end wines use heavier glass wine bottles to show the luxurious wine consumption concept of their consumer groups. At the same time, more high-quality wines facing the mass market use 3-liter boxed and independently packaged plastic and aluminum packaging to convey a convenient and approachable consumption concept to consumers

according to the latest sales data, there are a wide variety of new packaging materials to replace the traditional 750 ml glass bottles, which are eye opening. According to the latest survey and statistics of food, medicine and alcohol stores released by ACNielsen, the total sales volume of 3-liter wine has increased by 42.5% since September 2005, and the sales volume of traditional packaged wine has increased by 7% in the same period; The annual sales volume of wine packaged in 187 ml independent plastic bottles increased by 16.3%

several decades ago, the wine packed in spiral cover boxes has been sold to the public. Wine marketing experts believe that today's wine packaging is no different from the past, but the quality of wine is constantly improving. The reason is mainly due to the variety of wine and the different consumption ideas conveyed by different packaging methods. In 2003, blackbox wines sold three liter cases of 2001 Napa Valley Chardonnay at a retail price of $25, equivalent to $6.25 per bottle of traditional bottled wine. This has opened up a new market share for boxed wines with retail prices of $16 to $20. In 2005, beringers and Fetzer vineyards introduced 187 ml plastic bottle packaging. People concerned will not only predict that the appearance of some parts will be worn and scratched, but also that aluminum bottle packaging is likely to be popular in the near future: CCL container packaging company in Pennsylvania and exal packaging company in Ohio have been constantly asked about the possibility of developing aluminum bottle wine packaging similar to beer and energy drink packaging. Ikosar materials has been made into cubes with a side length of 1 cm, and now the company is cooperating with geyserville's yoyrat imagery to jointly work on the project named aluminum BOT tle consortium

tincknell wine marketing company in heldsburg once participated in the market operation of black box company. He is cooperating with local wineries to study the use of independent aluminum bottles to hold wine. Paul said that aluminum bottled wine is expected to enter the market within this year. Compared with traditional glass bottle packaging, aluminum bottle packaging is light in weight and low in cost. Six colors can be printed from the bottle body to the bottleneck. The mold needed to make glass bottles costs up to $50000, while the cost of making aluminum bottles is much lower. The primary problems that wine manufacturers need to solve now are the oxygen penetration of plastic bottles and the change of production line for changing aluminum bottles

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